A fresh identity for a timeless island destination.

In 2017, Element Advertising partnered with Ocracoke Island on a destination rebrand designed to capture the island's unique character and coastal lifestyle. Located in North Carolina's Outer Banks, Ocracoke is known for its beautiful beaches, relaxed pace, and distinctive island culture.

The new logo brings together three defining elements of the Ocracoke experience: the island's cycling culture, the rising sun, and the waves of the Atlantic. The result is a fresh, approachable identity that celebrates the island's laid-back spirit while giving its tourism marketing a cohesive new look.

Element extended the brand across print and digital advertising and social media, creating a consistent visual presence to promote Ocracoke as a memorable coastal destination.

A brand inspired by the rhythm of island life and the freedom of the open road.