A stronger identity. A destination full of discovery.

For more than a decade, Element Advertising partnered with the Eastern Band of Cherokee Indians to build and promote the Cherokee, North Carolina destination brand. The comprehensive rebrand created a unified identity that celebrates Cherokee heritage while positioning the destination as a place with far more to experience than a single day's visit.

Inspired by a feather, an enduring symbol in Cherokee culture, and the colors of fire, the logo pays tribute to the Cherokee people, historically known as the Fire People. The identity became the foundation for a destination marketing strategy built around one central idea: there's so much to see and do in Cherokee, you'll want to stay overnight to experience it all.

Element developed integrated advertising campaigns showcasing Cherokee's cultural attractions, outdoor adventures, local events, and visitor experiences. Our work spanned print and digital advertising, website, billboards, television commercials, brochures, and social media.

Beyond destination marketing, Element worked directly with Tribal Government to develop branding for government divisions, annual reports, sub-brands, and individual attractions—creating a cohesive visual language across a diverse organization.

A decade of partnership. One unified identity. Countless reasons to discover Cherokee.