A taste of Asheville, one step at a time.

Asheville Food Tours offers guided walking tours that introduce visitors to the city's vibrant restaurant scene, local flavors, and culinary culture.

Element Advertising developed a fun, instantly recognizable logo built around a simple visual idea: a fork, knife, and spoon brought to life as walking characters. The playful concept captures the spirit of exploring Asheville on foot while celebrating its reputation as a food destination.

The identity was extended across rack cards and branded merchandise, creating a memorable look that connects with visitors and food lovers alike.

The logo earned a Gold ADDY Award, recognizing its creative concept and execution.

A little creativity goes a long way—and sometimes it leads to a great meal.