Finding balance through thoughtful design.

Based in Asheville, North Carolina, 828 Acupuncture & Apothecary is an acupuncture studio and Chinese herbal dispensary rooted in traditional healing practices.

Element Advertising developed a distinctive brand identity that reflects the studio's philosophy of simplicity, balance, and harmony. The logo subtly incorporates two interconnected eights, creating a sense of symmetry and flow while referencing the studio's 828 hometown roots.

The result is a clean, understated identity that feels both contemporary and timeless, bringing a sense of calm and balance to the brand.

Element extended the visual identity across a custom website, exterior signage, and print collateral, creating a cohesive brand experience from the first impression to the studio itself.

A balanced identity for a practice rooted in the art of healing.