The Brilliant Season: A Colorful Twist on Cherokee Branded Content

Imagine hiking in Cherokee, North Carolina, when suddenly you come upon an ancient Cherokee hunter. From 11,000 years ago.

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The two of you begin a hunt together. Only, it’s color you seek.

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This fall, Element will begin to run, on behalf of its biggest client, the Eastern Band of Cherokee Indians, new branded content meant to reposition Cherokee as your destination for fall leaf watching and color hunting. New 15-second teaser “trailers” will run online primarily through YouTube, social media, and VisitCherokeeNC.com in anticipation of 30- and 60-second cuts that will run in broadcast markets a short drive from Cherokee.

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Element had the amazing opportunity to work with the talented animation artists at CHRLX in New York, and teamed with local broadcast producers Milepost 355 and Kathy Hurley to pull off this exciting effort. We’ll continue to post more updates as we get closer to our air date later this summer. And our sincere thanks to Chief Hicks, Jason Lambert, Tonya Carroll, and Craig Madison on the Cherokee side for their vision in helping us complete this effort on their behalf. We can’t wait to show the world how beautiful fall in Cherokee truly is.

Authored by Principals, Jack Becker + Matt Levin

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