Synesthesia and Experiential Branding

Synesthesia and Experiential Branding

Are you familiar with synesthesia? I was thinking about this particular neurological phenomenon the other day, as I was considering experiential branding in the era of constantly emerging technologies. For those who don’t know, synesthesia is a perceptional condition in which one sensory or cognitive pathway winds up “crossing wires” ...

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Let’s talk trends.

Let’s talk trends.

Does your business need to generally be aware of trends that influence consumers? (Yes, that’s a trick question. Of course it does!) Element’s own Craig McAnsh routinely holds major trend conferences, and just two weeks ago, on Wednesday, August 27, Craig delivered his latest to Turner Broadcasting in Atlanta. At ...

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